Free Download A History of Brands: Origins of Consumer Markets
English | 2025 | ISBN: 0760395179 | 271 Pages | EPUB | 15 MB
In this comprehensive guide, Shear traces the origins and growth of some of the world's most recognizable brands. He delves into how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.
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